Analytics

Track performance and optimize your bundles

Key Metrics

• Bundle Revenue — Total revenue from orders using bundles. Tracked via purchase flow IDs when orders complete.
• Bundle Orders — Number of orders where bundles were used. Calculate adoption rate: bundle orders ÷ total orders.
• Top Bundles — Ranked by revenue or order count. Identify your best performers to replicate.
• Average Order Value — Average $ per bundle order. Compare to store AOV to measure impact.

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Analytics Dashboard

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Time Periods

Select the right timeframe for your analysis:

Last 30 Days — Best for testing new bundles, active monitoring, and quick feedback on changes. Use for short-term promotions.

Last 90 Days — Best for quarterly performance, strategic planning, and smoothing fluctuations. Use for trend analysis.

Last 365 Days — Best for seasonal patterns, year-over-year growth, and annual planning. Use for long-term optimization.

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Optimization Playbook

Test Discount Levels

Framework:

1. Create baseline (e.g., 10% off)
2. Run 30 days, track metrics
3. Test variation (e.g., 15% off)
4. Run 30 days, compare
5. Keep winner, test further

Compare: Revenue, orders, AOV, profit margin

Example: 10% → 15% increased revenue 50% with same AOV

Identify Seasonal Trends

Look for patterns:

• Q4 holiday spikes
• Summer slowdowns
• Back-to-school surges
• Industry-specific cycles

Take action:

• Create seasonal bundles in advance
• Increase discounts during slow periods
• Reduce discounts during high demand

Example: 60% of revenue in Nov-Dec → Focus on holiday bundles

Replicate Success

When you find a winner:

1. Identify success factors — discount level, tier structure, product type, styling
2. Apply to similar products
3. Test variations

Example: "Protein Volume" (3 tiers, 10/15/20% off) worked → Applied to all supplements, all became top-5 performers

Fix Underperformers

Signs of trouble:

• Low revenue vs other bundles
• Few orders after 30+ days
• Declining trend

Try:

• Increase discount 5-10%
• Simplify tier structure
• Change badge text
• Improve widget styling
• Test on different products

Example: $200 in 30 days → Increased discount from "Buy 2 Get 1" to "Buy 1 Get 1" → Revenue jumped to $800

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Decision Framework

After 30 days of data:

When to deactivate:

• Zero orders after 90 days
• Declining revenue month-over-month
• Product out of stock
• Promotion period ended
• Better alternative tested

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Best Practices

• Check Weekly — Review metrics every week for optimization opportunities
• Track Profit — Revenue - COGS - Discount = Profit. High revenue ≠ high profit.
• Test One Variable — Change only discount OR tiers OR styling, not all at once
• Give Time — Wait 30 days minimum before making decisions

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Common Questions

Why is revenue zero?

Checklist:

• Bundle is Active (not Draft)
• Widget showing on product pages
• Site is published
• Wait 24-48 hours for orders

If still zero after 7 days, consider increasing discount.

Revenue doesn't match Wix dashboard

This is normal!

• Bundle analytics: Only orders where bundles were used
• Wix dashboard: All orders (bundle + non-bundle)

Bundle revenue is a subset of total revenue.

Volume vs BOGO — which is better?

It depends on your products, your audience, and your goals. Test both on similar products and compare over 90 days.

Generally:

• Volume: Better for consumables, repeat purchases
• BOGO: Better for promotions, clearance

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Resources

• Manage Bundles — Edit and optimize offers
• Create Bundle — Build a new offer

Updated on: 11/06/2026